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Video: The Importance of Front End and Back End in Subscription Retail

Posted By: OceanX    |    Tue, 02/13/2018 - 04:11    |    0

Georg Richter, Founder and CEO of OceanX, discusses how critical it is for both the front end and back end to work together in a subscription business. Most subscription retailers spend most of their time concentrating on customer acquisition. Some also focus on subscription retention. However, very few concentrate enough effort and prioritize the front and back end that make for a long last customer experience.


 

Category: Subscription Strategy