Check out latest guest post on Digital Commerce 360 and Internet Retail from OceanX CEO and Founder, Georg Richter, about how brands that focus on recurring revenue and relationships can take advantage of gift-giving not just during the holidays, but all year round. Read the full article here an excerpt copied below.
Holiday shoppers broke records in 2018, spending $6.22 billion online on Black Friday and nearly $8 billion on Cyber Monday, according to data from Adobe Analytics. That’s up 23.6 percent and about 18 percent, respectively, from 2017 figures. And those aren’t just nice numbers to close out 2018 — they’re good signs moving into 2019, especially for the gifting segment.
To be successful in the increasingly crowded gifting arena during any holiday, big or small, you’ll need to find a way to deliver something exceptional. And in most cases, convenience alone won't cut it.